Esnavi

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'Expect the unexpected' is a sentence we all have become familiar with but we all love the familiarities. A couple of months ago R&B singer Esnavi caught my attention with her single 'Unexpected Love'. The song manages to keep you falling in love every time you hear it which is quite an achievement if you ask me.

After her first single she released her 16-tracks album 'Exit E' which, as many albums, is about her life journey. She had to choose whether to go through with her study or to follow her dreams into music. I assume that is clear by now.

After her single release I got in contact with her via Twitter. She was interested in letting me interview her. It has taken a bit longer then expected (sorry, I am to blame) but here we are. Let's dig around in her past, present and future...

[Q]: First off, congratulations with your album 'Exit E'. What's the story behind the album?

Thank you. The story is about life experiences and discoveries. A part of my life journey which I turned into a musical journey.

[Q]: Eclectic, Soulful, Natural, Authentic, Vivacious, and Intriguing '€“ E S N A V I {Es-Nah-V}. How long did it take to come up with this? Will the description change in due time?

After I decided to adopt the stage name, the adjectives came to me within a few days. The description will never change. It's the essence of my artistry.

[Q]: Comparisons have been made to the likes of India.Arie, Jill Scott, Erykah Badu, and Lauryn Hill. As an artist, in what way does it make sense to be compared?

It makes sense because it gives people something to relate to.

[Q]: Did you have an idea or concept for your new album?

Yes. I have a concept for it, the title and musical direction all in mind.

[Q]: Which song on "Exit E" took the longest to complete? Why?

Someday. It had so many layers and elements that had to be exceptionally on point.

[Q]: What is the meaning behind the title, "Exit E"?

EXIT E is my stop on the music highway. The album is a musical journey. When you listen to EXIT E, you get off on my exit and experience that musical journey with me.

[Q]: When creating a track, do you have a set theme and pre-written lyrics, or do you start with an idea or the music first?

It varies. I have a ton of song ideas that I keep in my head. I either start with those ideas, and build the music around them or I hear the music, and the words and melody come to me.

[Q]: In what way has your (marketing-)study helped you making the right decisions along the way?

It has helped me with my decision making skills because I look at everything from a marketing perspective. I always keep in mind that this is a business.

[Q]: In what way have you become part of the (music) corporate business?

By being involved in the day to day operations of the business behind the artist.

[Q]: Most bands tend to change their style due to personal 'growth' or other changes in their live. Over the years what has changed your music? What are the negative sides of this change?

The life experiences I've had. That's one of the things I draw inspiration from when creating music. I don't feel there is a negative side to this change. Since I'm constantly evolving, my music should too.

[Q]: Any plans for a tour? What can your listeners and fans expect from your tour?

Yes, in 2012. They can expect a dynamic, soul baring, electrifying musical experience.

[Q]: Any tour-event, or fan-moment, you like to share with your fans?

One moment that I'll never forget, was a fan who walked up to me crying and thanking me for singing her favorite song during the show. She expressed how it helped her get through a very difficult time in her life. That moment reminded me how impactful music can really be.

[Q]: What is your favorite part of your live show?

My intro

[Q]: Your first album 'Uncommon Ground' was released in 2005. Why has not the album been released? What would you say you learned from that process in comparision to your current album?

It wasn't intended to be released. I sold copies at shows. But it was more of what ppl refer to now as a mix tape. It was an underground project for exposure. I knew the next time around I wanted my music to be officially released on a label.

[Q]: What collaborations could your fans look out for in the future?

They'll have to stay tuned'€¦ ;)

[Q]: What is your main goal to reach as an artist?

To have a lucrative career doing what I love.

A couple of 'simple' questions:
[Q]: What is your favorite movie?

Coming To America

[Q]: What is your favorite music?

Soul

[Q]: What is your favorite YouTube clip?

Live@SOBs http://youtu.be/HnHXCYDXpss

[Q]: Recently, what is a typical day like for you?

24/7 grind

[Q]: Final words?

Visit me on Planet E at www.esnavi.com

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