Share it Please
[Q]: First off, congratulations on your hit-single 'Bass Down Low'! Digging it a whole lot... Please tell us about the process and why it took so long before it topped the charts?
Dev answers [A]: Thank you! "BASS DOWN LOW" was just a fun track The Cataracs and I made a while back. Nothing too serious we went into the making of that record, we were just kickin it in the studio and a lil banger was born! I have no idea why it took so long before it topped the charts, G6 was out there stunting LOL.
[Q]: Sorry but I have to know... What's the meaning behind your name 'Dev'?
[A]: It's a crazyyy story actually. you see, my real name,,,,,,is,,,,,,,,,,,
so DEV,,,,is just what people call me for short haha.
[Q]: Nowadays you constantly hear about 'breaking barriers/innovate' in music. Your music is described as 'perfect mix of electro pop, dance and R & B'. In what way do you consider this 'breaking barriers'?
[A]: I don't consider any of that. I make different sounds every time im in the studio. I have no rules, I have no pressures. If I want to rap, I spit. If I want to sing, I sing. If I want guitar or low bass, The Cataracs go crazy on the beat. If thats whats considered to be 'breaking barriers' I guess thats that. I just look at it as me creating music LOL.
[Q]: How hard was it to get yourself noticed by record labels? How did you meet The Cataracs?
[A]: The Cataracs found me on MySpace just about 3 years ago. I put up a song on MySpace that I recorded on my Macbook and they liked my sound. We work really well together and have been working together ever since then. I was grinding super tough for about 3 years. Doing a few shows a week and recording as much as possible. I had record labels shoot me down and try and stunt on me, but I kept hustling and was eventually loved by Universal Republic. I just recently signed to them a few months ago and The Cataracs signed to them as well. That's the fam right there!!
[Q]: Two/three years ago Cataracs released their innovative album 'Lingerie'. In what way has their musical career played a part in your own career?
[A]: They do all my production and are my partners in crime. They've taught me everything I know about music and this industry. How to write songs and share my personality with the world. They've never once tried to change anything about me or what I want and I love that because I was never willing to do something or change for anyone but myself.
[Q]: Any plans for a tour (domestic + international)?
[A]: Yes both are in the works. 2011 is gonna be crazy!
[Q]: Are there goals you want to reach as an artist?
[A]: I want this journey to take me as far as it can. I take everyday as it comes and am learning about myself more and more everyday. I do have my own personal goals of success that im constantly working towards and would love to happen, I just gotta keep it movin.
[Q]: In your childhood, who were your favorite artists (music-wise and fashion-wise)?
[A]: Nirvana. Kurt Cobain. The Cranberries. The YYYs. Karen O. Eminem. Lauren Hill. Radiohead. Gwen Stefani. Britney. Elton John. Andre 3000 and Big Boi. Snoop. Pac. B.I.G. I remember always loving those artists growing up.
Fashion wise, I remember always reading my moms Vogue magazines and idealizing the lines and models LOL. I was such a Cindy Crawford-fan when I was little, I thought I was Cindy Crawford.
[Q]: How hard is it for a self-described outsider to stand-out?
[A]: Self described outsider! LOL. I've never tried to fit/stand in or out. I've never thought about it like that. If I like something, I like it. I've always done my own thing. so I definitely don't look at the situation as being easy or hard.
[Q]: When creating a track, do you have a set theme and pre-written lyrics, or do you start with an idea or the music first?
[A]: All of the above. Sometimes I'll go into a session with pre-written lyrics and/or ideas, other times we start sessions off with nothing and make a song from scratch about whatever we feels right then and theres.
[Q]: Recently, what is a typical day like for you?
[A]: Lots of flying. Sometimes phone interviews, online interviews, radio interviews, sometimes photo shoots. Most of my days are booked with shows. Every day is different but always very eventful lol.
[Q]: Final words?
[A]: "Palms are sweaty, knees weak, arms are heavy....." U know the rest!